- Jeg er stolt af et virkeligt flot regnskab

- Our result is really great. I am proud of that on behalf of the employees. Because it is not only my work, but a team effort, says Allan Kristoffersen to Sermitsiaq.

Kalaallit Nunaani Brugseni's 50-year-old CEO is a happy man. He has an extra good reason to smile after the retail group in 2025, after the red figures of the three previous years, delivered a million-kroner profit and had an increase in turnover.

Former COOP CEO Allan Kristoffersen took over as CEO of Brugseni just under a year ago.

Brugseni has just published its financial statements for 2025. After three years of ugly losses and money flowing out of the coffers, 2025 was a turning point for Brugseni.

The company made a profit after tax of just over seven million kroner compared to a loss of just over 14 million kroner the year before.

The 2025 financial statements show a significant growth in revenue to just over 1.1 billion kroner. This is an increase of over eight percent compared to 2024.

With him at the helm of the Greenlandic retail group, it now appears that the difficult task of fixing the financially ailing business is beginning to bear fruit.

Just under a year ago, Allan Kristoffersen replaced Susanne Christensen as CEO of Brugseni, which has 600 employees.

Controls new IT system

Along with the solid growth in revenue and profit for the first time in four years, Brugseni has managed the major challenges in 2025, not least with a new IT system.

This is a modern IT system, the so-called ERP system, which was developed and is used by the Danish retail giant COOP and is also used by Brugseni.

Brugseni has a cooperation agreement with COOP, which is the largest supplier.

In Greenland, the ERP system thus controls everything from Brugseni's and the stores' finances to ordering goods and inventory.

- It may be a bit boring to talk about. But with our new IT system, which is an SAP system, we have managed shrinkage and calculations on the goods.

- Once we have got these things under control, we could be more efficient and have a lot of growth in revenue last year, says the CEO.

Chairman of the Board: - Brugseni has emerged from the crisis

Chairman of the Board Avijâja Rosing-Olsen highlights a strong, joint effort from the daily management, board and employees as the reason why Brugseni will emerge from 2025 with a positive financial result:

- I am really proud of the strong and joint effort that has ensured that Brugseni has emerged from the crisis. We are still in a turnaround, but we are already seeing the results of the great work that has been carried out in all corners of Brugseni.

- Together, we have created exactly the right and necessary momentum, which means that we are in a more stable place with our finances today. We look forward to setting the direction for new ambitious goals in the future, she says of the positive financial result.

Tourists are making money

According to the group management, the growth in revenue is due, among other things, to increased summer trade based on more tourists primarily in Nuuk and Ilulissat and the inauguration of a brand new and modern supermarket, Brugseni Natalie in the Nuussuaq area of ​​Nuuk.

In addition, a more active approach to marketing with more offers centrally for the entire chain and locally in each store with great commitment from customers and members.

Brugseni is a cooperative that has almost 32,000 active members who shop in the company's stores.

CEO Allan Kristoffersen says to Sermitsiaq:

- I would particularly like to emphasize that in 2025 we have succeeded in focusing on our customers. We have managed to give our customers some better offers, more products on the shelves and fewer out-of-stock items in stores.

- At Brugseni, we are driven by a strong ambition to be able to give back to our members while adapting to market conditions. We have succeeded in doing so again in 2025.

- We have gained better control over both costs and marketing, and that combination means that we have given almost 26 million kroner back to society and our members in Divi Plussi through our membership program.

The CEO does not hide the fact that an important task for management has been to get committed employees.

- The more of our 600 employees and the better we can engage them, the better financial results we can get in Brugseni, says Allan Kristoffersen.

Brugsen has around 500 employees from Greenland, around 80 from Indonesia and Thailand and around 20 from Denmark.

- We are a Greenlandic-owned company that has a lot of focus on that in its operations. We really make a big deal out of having Greenlandic labor, he says.