2025 was one of the most eventful years in the history of the Sermitsiaq Media House. The year was marked by both elections to Inatsisartut, municipal elections and a historic international interest in Greenland, where the media house was quoted and mentioned in media around the world.
At the same time, the media house implemented several major structural changes. The head office was moved to new premises at Issortarfimmut in Nuuk, and the print editions of Sermitsiaq and AG were combined into one weekend newspaper.
- It has been a wild year for the country and Sermitsiaq, which is why we saw at the beginning of the year that we needed to spend more money on journalism. We chose this because we had to cover the historical events that were unfolding before us, and which we are not over yet, says board chairman Lars Vesterløkke in a press release.
The ordinary operations ended in 2025 with a deficit of -128,673 kroner.
- It is of course unsatisfactory to have a deficit in operations, and it cannot continue. But it was necessary in 2025. The fact that the accounts show a result of 9.5 million kroner is solely due to the fact that the company's properties have increased in value a lot in recent years. That is not money we can use, says director and editor-in-chief Masaana Egede.
The media house realized a total profit of 9,520,914 kroner, primarily due to property transactions when Sermitsiaq moved its headquarters.
- There is good reason to praise management and employees for a huge effort in 2025, because they have made a huge difference in and outside the country. This can also be seen in the four awards and the recognition that has come from outside: the Norwegian Ane Jacobsens Prize, the UNESCO Prize, the ELNA Prize and the Press Photo of the Year award. It is impressive, concludes board chairman Lars Vesterløkke.
